I had the most delightful "sales call" today with a chap, almost 10 years older than I am, who has used Tito for the last 10 years because he had just this sense that we were values-driven and he liked the feel of the business.

It was really cool to answer his question "what is your philosophy?" and for it to neatly map to his impression. We discussed how traditional measures of success can be insufficient, and how we don't talk to our neighbours enough (a nice segue from my last post).

I feel like I'm busy busy busy for the next few months, but I really want to make sense for having conversations with people about how the world really doesn't seem optimised for joy and delight, but more and more designed in the pursuit of profit.